Niche marketing is considered by many successful Internet marketers as a surefire way to create a good income online. Niche marketing is about finding a segment of a general market and then developing a solution that caters to the specific needs of that segment.
Creating a website around your niche is part of an effective niche marketing plan. Your site should focus on a specific topic and provide products or services that accommodate the customer’s needs. Below are some tips on how you can create a website to attract your selected market.
Building Your Niche Website
Choosing the right niche is critical to the success of your online business. You need to thoroughly research what people are searching for and buying. Make sure that the niche you choose is highly popular yet has relatively low competition. The larger the competition, the more difficult it is to rank high in search engines. On the other hand, if there is no competition at all, there may be no buyers.
There are online tools that will help you find profitable niches to target. Free keyword suggestion tools, such as Google AdWords Keyword tool and Wordtracker, will help you pinpoint the most popular keywords people search for. They also show the competitiveness of a keyword. The best niches will have a strong demand yet not too many competing websites. You will have higher chances of establishing a strong presence in that particular market.
Buying a hosting service from a web hosting provider is also an important point to consideration. There are free sites you can use to market your products or services but if you don’t own the site, there is always the risk of losing it.
The most popular hosting provider in the Internet marketing world is Hostgator. Another one I can recommend is HostMonster. Once you have selected a hosting provider, you will need to choose a domain name that relates to your niche.
Now that you have your hosting account set up, you need to consider what kind of a website you want. Do you want to have a regular HTML website, or do you want to have a dynamic, content management type of website? And, if you choose the latter – which I would recommend – what platform should you use to build on?
If I go into too much detail here, it’s going to send your head spinning, so to make things easier, I’m going to focus on the easiest, quickest and most popular platform, WordPress.
But isn’t WordPress for blogs?
Well, yes and no. It originally started out as a platform specifically for blogs, but in recent years it has evolved into a versatile and highly search engine friendly platform that can be used as a content management system, or CMS, as well.
It’s super easy to install, and the admin back-office is 100% newbie-friendly, which makes it ideal for new home business owners. The premium WordPress themes available at ThemesPeak, for example, even has extra search engine optimization built into the themes, so you don’t have to bother with that. With premium functionality, these themes focus on specific niches, so all the research has already been done for you. All you need to do is get it online.
The content in your website should contain the most effective keywords to target your niche. Offer interesting and useful information about your products. Write product reviews, purchasing guides and other useful content. You should have content that will engage your readers and convert them into buyers. The layout and visuals of your website should also appeal to your niche.
Another thing to consider when building your website is the kind of products you will be offering your customers. Affiliate products are highly popular because of their availability and they are generally easy to market. Needless to say, having your own product is the best strategy for long-term results, but this can come later on when you’re a little more settled in your business.
Once you’ve set up your products and content, you are ready to advertise your website. There are many ways you can promote your website. You can go for paid advertising. You can also use free advertising methods such as article marketing and social media marketing. You can create a link-building campaign to bring in more visitors to your site via forum marketing.
The key to success on the Internet, as in any business for that matter, is perseverence. As Jim Rohn once said, “Success is neither magical or mysterious. Success is the natural consequence of consistently applying the basic fundamentals.”